NAMES LDN - The Voyage

So it’s been a funny old time... I anticipated the freedom and focus that I would get after finishing my internship! Head down, work hard, get things going again. This has been the case but my efforts have been directed in ways that I wasn’t expecting.

I’ve been working on commissions and custom orders which is very exciting. I’ve also been preparing my most recent collection for London fashion week. I’ve finally done a photoshoot of Set Sail my graduate collection. I’ve planned more than ever, I’ve thought about the brand in a different way and I’ve found my confidence again. It feels incredible to have been asked to show my work off in London as a part of fashion week. Such an honor.

As I said though, this is not what I had expected or planned. I thought I would graduate and it would be onto the next collection! New films, new events and new art. I thought it would be skateboarding for breakfast, tailoring for lunch and DJing for dinner. It’s more like a mad scramble to make what I can with the resources I have already made and with the time I have available to me.

Despite wanting to do so much and not seeing those things happen for the first time in as long as I can remember I don’t feel incredibly stressed, worried, fearful or filled with regret. I’ve been reading a lot trying to reframe my approach to my work, the company and my life. For too long everything has been panic stations and doomsday diversions. Too much self doubt and poor perspective hasn’t just slowed the process, it’s made it painful.

I’m always preaching keep swimming, keep smiling and keep believing and yet I’m never living it myself. I hide away from my self inflicted reality rather than facing the facts and fighting my fears.

Opportunities come and go like buses. With a little bit of patience and a lot less ruminating you notice the ones that arrive more than the ones that don’t...

Plans happen when they happen and huffing and puffing about it in between only leaves you short of breath!!!

Go with the flow and grow with the flow.

Thanks for being patient.

Dom x